Last November, I mentioned that 38% of teens aged 12 to 17 send or receive text messages using a cell phone. Obviously, text messagingÂ is a big part of teenagers’ lives.
But new research from Zogby International shows that texting only becomes more integrated and popular as they transition into young adulthood.
Among 18-24 year old Americans:
- 94% send and receive text messages with their cell phonesÂ
- 66% send text messages while driving
Clearly, texting is an effective way to reach and communicate with the college demographic.