Category: Communicate

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Church Website Content Marketing 101

Coke or Pepsi? Whichever camp you fall in, there’s no denying the power of a content marketing campaign. A few years ago, I was on a church youth trip when we stopped in at a gas station. The majority of the students left that gas station with a bottle of Coke in hand. They didn’t all just love Coke, but because Coke had recently launched its “Share a Coke” campaign, the students loved finding their names on the bottles. They shared pictures on social media, visited Coke’s website, and it became somewhat of a theme for the trip. Coke had found a new, engaging way to content market. While that’s great for Coke, what does that mean for your church? How can you create content that engages people and causes them to take action?

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Best Books for Church Communicators

C.S Lewis, the well known Christian author, and theologian once said, “We read to know we are not alone.” Whether you’ve been in the world of church communications for years, or you are just starting your first job, it’s so important as a church communicator to know that you’re not alone. The job is big, the tasks are many, and the work is hard, but it is such an exciting and purposeful role to play in the life of your church. One of the best ways to gain understanding, expand your perspective, and find encouragement is to read inspirational books for church communicators.

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