Author: Samantha Decker

Coke or Pepsi? Whichever camp you fall in, there’s no denying the power of a content marketing campaign. A few years ago, I was on a church youth trip when we stopped in at a gas station. The majority of the students left that gas station with a bottle of Coke in hand. They didn’t all just love Coke, but because Coke had recently launched its “Share a Coke” campaign, the students loved finding their names on the bottles. They shared pictures on social media, visited Coke’s website, and it became somewhat of a theme for the trip. Coke had found a new, engaging way to content market. While that’s great for Coke, what does that mean for your church? How can you create content that engages people and causes them to take action?