Some people will come to your church because they were personally invited. Others will visit because they drove by your building and worked up enough courage to stop by on a Sunday morning. Outside of these occasions, one of the most frequent avenues that assimilate visitors into the life of your congregation comes via way of the internet.
Your Church Online: Who’s Looking You Up?
So who’s looking your church up online, especially around this time of year?
Without a doubt, no one looks for a new church online more fervently than someone moving to a new community. It’s estimated that over 40 million people in the United States will be moving in 2017, so just think of the amount of people that will be looking churches up online, especially in the coming months. We’re already into March and before you know it, school will be out and families will begin filling moving trucks with their belongings and venturing on to a new job, a new city, a new house, and a new church.
Beyond these things, it’s worth noting that many folks settle on a new church before they settle on their new house.
The story goes a little something like this, a family accepts a new job in a new city. In the midst of bitter sweet feelings, they begin to research the communities that surround that new job. They look up the best school districts in that part of town. They look up which areas might have the most convenient parks and shopping areas. Last but certainly not least, if they’re believers, they’ll also look up what churches are in the neighborhoods that they have their eye on.
So they’ve decided on a city, and they have found 3 or 4 churches in that part of town that they deem worthy of consideration. Four new tabs are opened within their internet browser and they spend about a minute or so on each site. A few of the church websites are quite old, leaving the soon-to-be-moving family with a less than ideal first impression. Now only a few church websites remain. What gives this couple the best idea of what their final churches are about?
Without a doubt, it’s meaningful video content, especially live video.
In our day and age, nothing is more compelling and easily consumable than video, especially live video. For this reason, it is imperative that churches go beyond investing in developing an excellent website and additionally commit to adding quality video content on their website.
Though such a task might sound intimidating, Sharefaith has gone to great measures to provide their churches with the easiest and highest quality live video streaming solution tailored specifically for the needs of ministries out there. Beyond this, from now until March 15th, Sharefaith is happy to extend their advanced Facebook Live simultaneous broadcast integration tool completely free to ministries that come on board to begin streaming.
Tens, hundreds, and perhaps thousands of people will be moving to your area this year. Does your website offer them the type of video content that they’re looking for to get an authentic taste of who you are and what you’re about? A question worth considering.
Brett Bzdafka is a former Pastor and Bible Professor, Brett has a BA from the Moody Bible Institute and MDiv from Columbia International University. As Church Development Manager at BoxCast, a live video streaming company founded and led by believers, Brett enjoys connecting with church leaders and enabling them to spread their ministry beyond the walls of their church through technology.