This Saturday, The Wall Street Journal discussed the United States’ failing infrastructure of highways. They concluded their article with a number of statistics, one of which I found particularly interesting.
Americans spent an average of 81 minutes behind the wheel everyday in 2001.
I believe that how people spend their time gives great insight into their culture and how to reach them. Think about it. The average American spends 5.6% of his or her day sitting in a car.
Since this is equivalent to almost an hour and a half each day, radio commercials are likely to still be an effective medium to reach the unchurched in your community. Of course, if you do use radio commercials to try to reach the unchurched, be sure that you air them on radio stations that they will actually to be listening to, which is not likely to be Christian stations.
As for Christians, this time can be used to further disciple your congregation through the radio, CDs, podcasts, and MP3s. While radio programming is not an option for most churches, CDs, podcasts, and MP3s are quite affordable to produce and easy to distribute. While not every Christian takes advantage of the opportunity to listen to sermons while driving, some do, and they could listen to two 40 minute sermons each day. Making your sermons available to your congregation to listen to in the car does not mean that they will actually listen to them, but some will. And if you encourage you congregation to listen to sermons throughout the week, even more will do so.
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