Using Reverse Graffiti for Church Marketing
Reverse graffiti is the art of creating graffiti by removing dirt from a surface. Paul “Moose” Curtis, Ossario, and Scott Wade have helped make the medium popular. And Moose’s UK company, Symbollix, has made the art form profitable by using reverse graffiti to create cleanvertising (temporary advertising created by cleaning a surface).
Street Advertising Services, another UK advertising agency, uses high pressure steam and water machines with large stencils to create ads on walls, roads, pavements, and road signs.
Unfortunately, reverse graffiti is illegal in some places, and your church should carefully research the law before attempting to cleanvertise your community. However, it is legal to cleanvertise your car, and I am sure that there are a few sermon series where cleanvertising would be a relevant and memorable way to promote them.
Here is a video of Ossario at work:
[via Springwise & Trend Hunter]
