Understand Your Community with Claritas’s Segmentation Research
Claritas offers a free resource called “You Are Where You Live” that enables you to look up the 5 most prominent lifestyles within a specific zip code using any one of the following three sets of segmentation research:
- PRIZM NE: 66 distinct segmentations (lifestyles) based on demographic and consumer behavior data
- P$YCLE NE: 58 distinct segmentations based on demographic factors that have the greatest effect on financial behavior (e.g., income, age, presence of children, home ownership, etc.)
- ConneXions: 59 distinct segmentations based on household consumption of communications products and services
It is a great resource for helping your church better understand the community it is reaching.
