The Barna Group conducted a recent survey that investigated the awareness and likeability of 34 public figures. Eleven of them were religious leaders. Here is how they are perceived:

Percentage of Awareness Among All Adults

1. 79% Billy Graham (4:1 favorable vs. unfavorable ratio)
   >> 64% favorable
   >> 15% unfavorable
2. 58% Pat Robertson (1:1)
   >> 33% favorable
   >> 25% unfavorable
3. 34% James Dobson (4:1)
   >> 27% favorable
   >> 7% unfavorable
4. 25% T.D. Jakes (5:1)
   >> 21% favorable
   >> 4% unfavorable
5. 24% Franklin Graham (7:1)
   >> 21% favorable
   >> 3% unfavorable
6. 22% Joel Osteen (3:1)
   >> 17% favorable
   >> 5% unfavorable
7. 19% Tim LaHaye (3:1)
   >> 14% favorable
   >> 5% unfavorable
8. 17% Rick Warren (2:1)
   >> 12% favorable
   >> 5% unfavorable
9. 15% Chuck Colson (2:1)
   >> 9% favorable
   >> 6% unfavorable
10. 5% Andy Stanley (2:1)
    >> 3% favorable
    >> 2% unfavorable
11. 4% Bill Hybels (3:1)
    >> 3% favorable
    >> 1% unfavorable

Percentage of Awareness Among Born Again Christians

1. 87% Billy Graham (11:1 favorable vs. unfavorable ratio)
   >> 80% favorable
   >> 7% unfavorable
2. 70% Pat Robertson (2:1)
   >> 49% favorable
   >> 21% unfavorable
3. 51% James Dobson (9:1)
   >> 46% favorable
   >> 5% unfavorable
4. 38% Franklin Graham (18:1)
   >> 36% favorable
   >> 2% unfavorable 
5. 37% T.D. Jakes (8:1)
   >> 33% favorable
   >> 4% unfavorable
6. 33% Joel Osteen (4:1)
   >> 26% favorable
   >> 7% unfavorable
7. 29% Tim LaHaye (4:1)
   >> 23% favorable
   >> 6% unfavorable
8. 26% Rick Warren (3:1)
   >> 20% favorable
   >> 6% unfavorable
9. 24% Chuck Colson (3:1)
   >> 18% favorable
   >> 6% unfavorable
10. 6% Andy Stanley (2:1)
    >> 4% favorable
    >> 2% unfavorable
11. 5% Bill Hybels (4:1)
    >> 4% favorable
    >> 1% unfavorable

The survey also measured the awareness and likeability of entertainment, political, and business icons. Surprisingly, there was little difference between the perceptions of born again Christians and non-Christians, which leads Barna to conclude:

That suggests that their faith in Christ has little influence upon their decision-making, which explains why surveys find few distinctives in their lifestyle and values. Not only are most born again adults surprisingly oblivious to national religious leaders, but they apparently have the same perceptual filter as people who have not turned to Jesus Christ. If nothing else, this suggests that most born again adults are a work in progress, and that there is a lot of growth yet to experience in the renewing of their minds.