Three Keys to Custom Communication
The problem with communicators is they sometimes get stuck using and reusing the same element of communication. It may have worked well once, but odds are it does not work most of the time. What’s wrong is that one or more of three import communication variables is off. These variables are the keys to custom communication, and as Return Customer recently discussed, they are:
- Timing is Critical. What is the best time to deliver the message? This is not a one time question but should be asked in each new situation. Timing is the key to people being ready to receive the message.
- Tailor the Message. Make the message important by personalizing it by appealing to the needs and preferences of the person or group receiving it. Tailoring is the key to the message fitting in people’s lives.
- Adapt. Life isn’t scripted. It is full of surprises. Adaptability is a mindset that mentally prepares you for the unexpected situations which cannot be planned for. It allows you to quickly adjust as needed. Adapting is the key to the delivery surviving.
If you appropriately time, tailor, and adapt your communication, you will maximize the impact of your message. Of course, it is much easier said than done, but at least you now have the foundational principles. And practice makes perfect. Keep honing these three communication skills and eventually you’ll implement them by reflex.
