What advertising medium best grabs people’s attention? 

50% of US adults say television advertising
22% say Internet advertising
12% say magazine advertising
10% say newspaper advertising
6% say radio advertising

The survey was conducted by Burst Media, an online advertising network.

There are plenty of churches using newspapers and radio to advertise. Some even use television, but what about the Internet. According to Burst Media’s survey it is the second most effective medium to get people’s attention. Are you using it?

Internet advertising is still relatively cheap and may reap a huge response if chosen wisely. Consider what websites are a hub for the people in your community. If you have a college student ministry, you could take advantage of Facebook’s local advertising where you could reach 2,500 students of a specific college for only $5. There are plenty of forums and local websites that could be a great investment for your church advertising.

Before you buy online advertising, consider these three things:
1. How many different visitors will visit the website per month?
2. What is the average number of visits per person per month?
3. Are the visitors the target audience you want to reach?

Special thanks to The eStrategy One Buzz for highlighting Burst Media’s survey.