Last November, I mentioned that 38% of teens aged 12 to 17 send or receive text messages using a cell phone. Obviously, text messaging is a big part of teenagers’ lives.

But new research from Zogby International shows that texting only becomes more integrated and popular as they transition into young adulthood.

Among 18-24 year old Americans:

• 94% send and receive text messages with their cell phones 
• 66% send text messages while driving

Clearly, texting is an effective way to reach and communicate with the college demographic.