What is the best way for a church to communicate with its congregation?
There is a good chance it is SMS text messaging. It is a fast way to reach almost anyone.
Consider the alternatives. Postcards and direct mail also reach almost anyone but at slow pace. Phone trees are annoying and impersonal. Email is quick but only reaches the digitally inclined. Social media is like email but with the added handicap of fighting through the clutter. Announcements at church are quite successful but only if it can wait until the next church service.
So how can a church use SMS text messaging?
TextMarks has put together a list of 8 ways churches can use texting.
- Inform your entire congregation.
Send out congregation-wide alerts about events, services, cancellations, room changes, and anything else you need to communicate.
- Communicate with a specific group.
Reach a specific group within your church, such as volunteers, administrative staff, parents, pastors, students, or a Bible study. For example, TextMarks allows each group or ministry to have their own keyword yet still be part of a parent group. This way you can text alerts about upcoming events to the entire congregation but add extra details for the volunteers.
- Boost community service.
One of the most beautiful things about the Body of Christ is the opportunity to be the hands and feet of Christ. When a natural disaster strikes, a food pantry needs filled, or some other need requires attention, text messaging is a great way to rally support and service from church goers.
- Request donations.
Many churches are beginning to learn that offering mobile giving can both increase giving and attract new givers. For example, TextMarks allows you to configure a keyword that users can text to a short code like “41411″, which will then text them a hyperlinked url to your church’s donation page.
- Inspire your congregation.
Text Bible verses or meaningful quotes on a regular or even daily basis to those who subscribe.
- Conduct a poll.
Engage your congregation by taking a poll. Get a pulse on how congregants think and feel. Or even let them help you prepare your next sermon by texting their vote from a list of topics.
- Increase attendance.
Want to make sure people remember to register for classes or even remember to come? Simply add participants to your SMS group and schedule text reminders to go out before the event. Research shows that 97% of people read a text immediately.
- Reinforce the sermon.
Text a Scripture reading the day before a sermon, so that your congregation can prime their hearts for the teaching. And ripple the sermon’s theme throughout the week with timely snippets, quotes, and reminders.
To learn more about what text messaging can do, visit TextMarks.com.