In March, the Parents Television Council analyzed 14 hours of daytime music video programming on BET and MTV and discovered explicit content (e.g., sex, language, and violence) occurred once every 38 seconds (95.8 per hour). It is 7.5 times greater than the rate of explicit content on prime time television’s Family Hour (i.e., once every 4.8 minutes).

Explicit Content on BET and MTV

• 48% sex
  >> once every 90 seconds
• 37% explicit language
  >> once every 1.7 minutes
• 10% violence
  >> once every 6.3 minutes
• 9% drugs use/sales
• 3% other illegal activity

The full study also includes a similar December 2007 analysis. Most agree that exposure to such content has negative effects on youth. It certainly influences teen culture.

But what do you think? Particularly if you a youth pastor, how are music videos affecting the generation you are trying to reach? How do you think music videos have affected the MTV Generation’s transition into adulthood?

[via Baptist Press]