Archives For ministrycom

Scott Hodge on Change

Kent Shaffer —  September 19, 2008

Scott Hodge of The Orchard (Aurora, IL) opened up day 2 of MinistryCOM with a keynote on change. Scott is not only the lead pastor but the communications director as well. Here are some “tweaked” highlights from his talk:

How do you change a church that has been doing things the same way for too long?

The biggest challenge is changing the way that people think about church. People want to reach people for God, but they like to reach them on their terms.

God can birth a new culture for your church.

A communication director’s job is not to decide or dictate the vision of the church. A communication director’s job to to translate and clrify the vision so that people can get it.

Sometimes whole visions live or die on the basis of the words the leader chooses for articulating the vision.
-Bill Hybels :: Axiom

When you have a clear and compelling mission, you have the opportunity to create alignment.

Vision is not sticky. you have to recast it and recast it and recast it.
-Andy Stanley

Ask Yourself Three Questions

  1. Who is God calling us to reach?
    Who has God positioned us or uniquely equipped us with the ability to reach effectively?
  2. What is it going to take to reach them?
    What is it that we need to stop doing in order to effectively reach the people that we are called to reach? Sometimes your clearest vision starts simply by knowing what you do not want to be and stopping those things that feed it. What do we need to start doing?
  3. Are we willing to pay the price?
    When you start trying to reach the people God has called you to reach, some people will not like it. You will lose something (reputation, appeal, etc).

You have the opportunity to create culture. That culture is created by everything, including what you choose to celebrate as well as who and what you allow to have influence in your church.

Communicate the why behind the what. Do not just tell people what is happening. Explain why you are doing it.

Mike Foster on Shamu and Living Your Intended Purpose

Kent Shaffer —  September 18, 2008

Mike Foster of Ethur and Plain Joe Studios opened up MinistryCOM with the first keynote. Here are some highlights from his talk:

Are we like Shamu, or are we killer whales?

Are we living the life of a tamed creature that is put in a box, or are we fulfilling our God designed purpose?

If we want to be more like killer whales,

  1. We must be in the ocean.
    We need to be connected to the culture. We need to be connected to the real world. When you stay penned up away from the world, it will make you sick and kill you like it did Namu. Jesus went out into culture. We are not called to critique culture but to create it.
  2. We need to overcome our fears.
    The killer whale has no predators. He has no fear. Sometimes Christians need to grow a pair. Fear is one of the devil’s great tools to keep us from doing God’s work.
  3. Action is not only rewarded, it is demanded.
    A killer whale kills because he has to eat. He has to survive. Action is what is important. Make sure the work that you are doing is work that will impact people and not just yourself. Figure out your process and make it work for you.
  4. Shamu has an easy life. A killer whale feels pain.
    The life of an artist and church communicator will experience some pain. It is the reality of the work and the world we live in. Failures are a reality of the work that we do.

Our calling as artists, as designers, as creatives is to be killer whales and not Shamu’s. We must risk, dreaming, possibilities, and faith.

2 Great Ministry Conferences for Fall 2008

Kent Shaffer —  June 9, 2008

This fall, I will be speaking at two ministry conferences – MinistryCOM and The Internet Ministry Conference. I would love to meet you if you can make it to one or even both.

MinistryCOM :: September 18-19 :: Oklahoma City, OK
MinistryCOM is a church communications conference designed to give those in church communications encouragement, education, resources, and networking opportunities. I will be teaching a session called:

  1. Balance
    Without question, marketing can help a church better fulfill its mission. But if a church is not careful, marketing could actually distract it from its mission. This workshop discusses the importance of distinguishing between mission and marketing and how to strike balance between the two.

Other speakers include Mike Foster, Scott Hodge, Dawn Nicole Baldwin, Anne Jackson, and many more.

The Internet Ministry Conference :: October 20-23 :: Grand Rapids, MI
The Internet Ministry Conference caters to anyone with a passion to make an impact for Christ online. I will be teaching two sessions:

  1. All You Need to Know About Internet Ministry Marketing
    Get a well-rounded lesson in marketing your ministry on the Internet.
  2. Tailored Internet Marketing
    How to create an Internet ministry based on your calling and not what other ministries are doing.

Other speakers include Gabe Lyons, David Russell, Brad Abare, and many more.

Are you going to either conference? If so, post a comment and let me know. I look forward to meeting you in person.

Further Reading:
View upcoming church conferences.