Seth Godin on Resisting Compliance
October 7, 2010 | 2 Comments | Miscellaneous

During Catalyst Conference, Seth Godin discussed resisting compliance.
The masses couldn’t know what time it was until 200 years ago. We didn’t get time zones until 150 years ago.
Our economy drives our culture. When the Roman empire showed up, it demanded a different way of living. The economy changes the way we see things.
School was created by Andrew Carnegie and other industrialists to train kids to do what we want. Doing what you are told was invented to feed the factory system. Our systems have been built to run on interchangeable people that can be replaced.
Do you know why the factory wants you to fit in? So they can ignore you.
The fact is that in the world of Google, competence is no longer a commodity. When based on competency, I can always find someone to do your job cheaper.
The problem with factories is they will die because they are racing to the bottom. Stores are racing towards the lowest price. Churches are racing towards the nearest building. But often there is someone cheaper or closer.
What we can count on now is because we are more connected than ever before… because we can make more than ever before… all that is left is doing work that matters. So what is left is:
- Are you going to be more obedient than everyone else?
- Are you going to be more graceful than everyone else? (that is doing work that matters)
What we have created at work, at school, at church is a mindset that we must be more compliant than everyone else. But reality is we need to be more connected. Because in a world where people have choices, people will leave if they don’t want to do something.
The more change we can make, the more likely the tribe will join us. If you were gone, would people miss you?
Change is made by individuals who stop seeking deniability (proof it wasn’t your fault). Change is made by people who can accept responsibility.
When we think about what art is, is it really important that we prove we are better than everyone, or is it more important to just be on the winning side?
Further Reading:
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