At Innovation3, Stacy Spencer of New Directions Christian Church (Memphis, TN) discussed how to have a radically different church.

Radical differentiation is about finding a whole new market space. Your ministry brand is not who you say you are, it’s who they say you are.

How to Protect Your Brand

1. When you start growing… the more cream you add to the coffee, the weaker it gets. As your church grows, do not forget why you are called.
2. Protect against misalignment. Your vision is not in align with your values. You promise more in the showroom than you have in the stockroom.

Churches that zag can fill in the blank - “My church is the only church that _______.”

If you do what you are supposed to do, you will be blessed. When you get comfortable with who called has called you to be, you will be blessed.

The brand must be consistent with who you say you are. Whatever it is that called has called you to be, do it better than anyone else.