After 10 years of living as a night club promoter, Scott Harrison transitioned to medical missions for two years. During that time, he learned how dirty water was the root cause of most of the diseases his team treated. When he came back, he started charity: water to build wells and train communities about clean water.
We live in a world where people will pay $16 for a margarita. They’ve just been being told the wrong story. However, charity: water’s story could not be about guilt.
1 billion people (1/6 of the world) on the planet do not have access to clean water.
Many people did not trust charities, so Scott Harrison and charity: water decided to build trust in 3 ways:
- Put 100% of donations into the cause (pay for administrative costs separately).
- Prove where the money went by adding GPS and photos to each well site.
- Create a brand.
As charity: water grew, it was clear that it was not about the brand but about the stories of the people raising money and the stories of the people getting clean water. The solution was mycharitywater.org.
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