Reaching People with the Right Marketing Channels
Successful marketing needs, first, the right message and, second, the right channel. Cooz0r, a marketing blog, has compiled a list of 100 marketing channels that just might make you reconsider your current marketing plan.
The channels from the list that could classify as traditional church marketing are:
- Corporate Website
- Sports
- Street (Guerrilla)
- Concerts
- T-Shirts
- Postcards
- Flyers
- Billboards
- Posters
- Newspapers
- Radio
- Television
- Personal Mailings
- Buses
In recent years, more churches have begun to use the following channels from his list:
- Static Promo-Website
- Flash Promo-Website
- Blogs
- MySpace.com
- Online Banners
- Movie Theaters
- Email Newsletters
- YouTube (and clones)
- Podcasts
- Vodcasts
As technology progresses, the available marketing channels will only multiply. Coolz0r’s list is just the tip of the iceberg. So how does your church market yourself? What channels do you use?
Scott Howard Said,
August 31, 2006 @ 7:33 am
One way that my church markets itself is by being involved in the local area with non-profit organizations that are for a good cause. I believe it is crucial to minister to the local area as well as the rest of the world.