According to the U.S. Census Bureau, the Hispanic population in the United States is estimated to triple by 2050. Such growth will undoubtedly add significant cultural influence to thousands of communities across the nation. It is also growth that churches must prepare for.
Corporate marketers have already begun to realize the importance and influence of Hispanics, and many companies are beginning to invest in establishing a better understanding of how to relevantly reach them.
Multichannel Merchant highlighted a few key points from consultant Ronnie Lipton’s recent conference session on how to connect creatively with Hispanics. Lipton identifies inappropriate stereotypes, and also discusses typographical preferences among Hispanics. As churches, it is important that we understand those whom we are called to reach.