Reaching Hispanics

Kent Shaffer —  April 6, 2006

According to the U.S. Census Bureau, the Hispanic population in the United States is estimated to triple by 2050. Such growth will undoubtedly add significant cultural influence to thousands of communities across the nation. It is also growth that churches must prepare for.

Corporate marketers have already begun to realize the importance and influence of Hispanics, and many companies are beginning to invest in establishing a better understanding of how to relevantly reach them.

Multichannel Merchant highlighted a few key points from consultant Ronnie Lipton’s recent conference sessionĀ on how to connect creatively with Hispanics. Lipton identifies inappropriate stereotypes, and also discusses typographical preferences among Hispanics. As churches, it is important that we understand those whom we are called to reach.

Kent Shaffer

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I live in an RV with my wife and 2 kids and work with OpenChurch.com to help Christians collaborate and build a global Church library of free, open content.

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  1. churchrelevance.com » Hispanic Statistics - September 18, 2006

    [...] September 15th through October 15th is recognized as a national month long celebration of Hispanic heritage. It is a time to celebrate the cultures and traditions of the U.S. residents whose heritage came from Spain, Mexico, and the Spanish-speaking nations of Central America, South America, and the Caribbean. But while they are celebrating their culture, how well, if at all, does your church understand it? The Hispanic population may not be a minority for much longer, and it is vital that your church understand their culture if you ever want to reach them. [...]