A recent survey of college students found that Facebook.com tied for the second most “in” thing among undergraduate college students. Part of the allure is that Facebook.com has a membership exclusivity that other social networking sites like Myspace.com lack. Facebook.com boasts:

• More than 7.5 million people registered
• Over 2,200 colleges, 22,000 high schools, and 2,000 companies supported
• Two thirds of registered people return every day
• People spend an average of 20 minutes on the site daily
• Seventh-most trafficked site in the United States

Obviously, its statistics vouch for its popularity among college students. You might expect that such great statistics would also lead to costly advertisements, but it hasn’t.

Facebook.com is perhaps the best advertising opportunity yet for churches to reach specific college students within their area. Each one of Facebook’s 2,200 colleges offers the opportunity to advertise specifically to that school. They are called Facebook Flyers, and they only cost $5, which will get your ministry’s advertisement displayed:

• 2,500 times if you aren’t a member (5 displays per penny)
• 10,000 times if you are a member (20 displays per penny)

So find a college student with an account and quadruple your reach. It’s not often if ever that advertising is so affordable yet so targeted.