You may remember our post about promoting your church with M&Ms. Now you can promote your church with ketchup.

Yes, that’s right! Heinz has recently launched myHeinz.com that allows you to create personalized labels for ketchup and mustard. Choose from 20oz, 14oz, and 2.25oz bottles.

Obviously, the face value of this feature is novelty, but don’t completely disregard the concept of personalized bottles of condiments. Save it in your idea rolodex.

As with anything your church does, ask yourself: “What is the best way to reach people with our message?” It may mean you have to create or do something that never has been done. If a bottle of ketchup is the most efficient and effective way (time, money, & resources with consideration to results) to communicate, than use that bottle.

One thing is for sure, the first people to use this will certainly be remembered.

UPDATE: Jason Britton from StudyCorner.org learned that Heinz will unfortunately not let users create labels that have religious connotation such as mentioning God. I guess this means that your church may have to be a little creative to use this idea.