Posting Strategy for Social Media [free download]

Craig Van Korlaar —  June 21, 2012

Top Nonprofits recently shared a free downloadable social media guide with great tips for churches with limited time and resources.  Here are some highlights:

Monthly: Plan

  • Content strategy planning session- Identify what’s coming up. Schedule campaigns
  • Define Key messages – Define key messages for campaigns & events
  • Use an editorial calendar – Can be as simple as a shared google doc or calendar

Weekly: Content Creation

  • Batch content creation – Maximize time. Minimize mental gear shifts
  • For Twitter, Schedule (or plan to add later) at least one post per day
  • Using scheduling tools like Hootsuite - Tip: vary timing slightly and avoid :00 and :30
  • Use analytics with your links - Insight, good. Dashboard obsession, bad.

Every Other Day

  • Post to Facebook – Best frequency to get and keep likes


  • Post to Twitter at least once a day - More is better and vary times slightly
    • Best CTR: 8-9am, 2pm, 5pm, 3pm* - (test for yourself) Worst times: 1-7am, 10am-1pm, 6-7pm
    • Best RTs: noon-4pm - (test for yourself) Worst times: Before 10am and after 7pm
    • Space out your tweets - No more than 1 or 2/hr (excluding @replies) Buffer is a great tool for this.
  • Check feeds at least 2x per day - If only 2x, then mid-morning & late afternoon


  • Post on the weekend - People are less busy which means greater click through rates but less RTs and shares
To download the free PDF version of Top Profits’ posting strategy for social media, click on the image below
Posting Strategy for Social Media Free Download

For Discussion:
What would you add to this list?

Craig Van Korlaar


Craig is founder of, a curation of best practices from the world's leading nonprofits. His skills were honed as a decorated sergeant and enlisted aerial navigator for the U.S. Marine Corps and nurtured through his work at public schools, the YMCA, and Food for the Hungry. Most recently, Craig has served as operations director at Phoenix's New City Church, co-founder of SoChurch communications software, and a key player in laying the groundwork for Craig spent much of his formative years as a missionary's kid in Kenya and civil war-torn Zaire.

One response to Posting Strategy for Social Media [free download]

  1. Handy resource. Thank you for making it available. Good food for thought!