Churches around the nation are filling mailboxes with postcards and letters, but could there be a better way? a cheaper way?
Chief Marketer released an interesting article discussing which direct marketing technique delivers a better response – mail or email. Their research discovered that traditional mailings had a response rate of 10.1% to 16.6%, but emails had a 17.8% to 18.5% response rate. Email’s convenience and efficiency is causing it to gain increasing popularity with marketers and the people they want to reach.
With the aid of direct marketing services like Vertical Response, churches can send emails for a fraction of a cent per email and be able to track the response with statistical reporting tools.