1. Marketing – If mailing postcards, Dave recommends mailing to each household 1-3 pieces for awareness and 4-6 pieces for action. Recently, they tried something new and launched a web-based campaign and also used door hangers and yard signs.
2. Inviting – CCC challenges its people to commit to bring three people.
3. Wow! – Lastly, they make sure to create a “Wow!” experience for first time guests.