You can have the most beautiful and user-friendly website ever, but it is useless if nobody visits it.  Search engines can be a great source of web traffic. In fact, there is even an industry called Search Engine Optimization (SEO) that seeks out ways to improve a website’s ranking within search engines.

If you are curious to know how your church’s website measures up in the world of SEO, check out SEOmoz.org’s Page Strength Tool.