Candy has been used for outreach before. In fact, it is a staple of children’s ministry.

However, M&M’s has created a whole new opportunity for creative pastors. You can now have a custom message printed on your choice of 17 different colors of M&M’s. Before you fall out of your chair with brainstorming excitement, realize that there are some restrictions:

• The message must fit on two lines of eight characters each.
• Keep your messages fun and positive; refrain from using objectionable words and phrases. No obscenities…we don’t want to leave a bad taste in anyone’s mouth.
• Custom printed M&M’S® Candies are for personal use only. No business names, product names, celebrity names, specific sports teams, major events, landmarks, names of schools or institutions. You’re smart…use your creativity and work around these specifics.

I like that they encourage bending their rules in the last sentence. Perhaps you could use a phrase like “Visit Us Sun 9 AM” but highlight your church with a small card that could be attached to the packaging. It would take some creativity, but it is sure to make your church memorable. Also, it is a great way to ensure potential guests won’t forget what time to show up. It is a little expensive; the most cost effective option is 16 2oz bags for $60.

Let me know if you use this to promote your church. I would like to hear about its effectiveness.

Special thanks to Three Minds for highlighting the resource earlier this month.