Neighboroo is a new online tool that allows your church to examine your community’s geodemographics (demographic characteristics of geographic regions).

What is the benefit? It allows your church to better understand and identify the myriad of cultures in your community. College students are best reached using different methods than are used for retirees. Tailor your direct mail campaigns to the geodemographics of each region rather than trying to appeal to a nonexistent mass audience.

Geodemographic maps include: Lifestyle, Politics, Crime, Cost of Living, Commute Time, Household Income, Unemployment, Population Density, Race, and many more.

Special thanks to information aesthetics for sharing the resource.