In a recent Chief Marketer article, Nilofer Merchant of Rubicon Consulting explains the importance of creating a reason to care when leading an organization or team through change.

Explain the benefits but then create an emotional reason for people to connect to the change. Let people know that something fun/joyous/motivating will result. Remember that no one does anything entirely from a rational place.

Unfortunately, some churches hate change. Often the root is emotions not reasoning that cause a congregation to want things to stay the same. This is why it is important to explain the emotional reason behind change as well as the rational.