LifeChurch.tv’s Hendersonville, TN campus has two very innovative church marketing ideas. They also happen to be very amusing.

#1 Buy a scooter. Plaster it repeatedly with church logos. And drive it around town.

#2 Buy a big balloon. Tie a church invitation to it. And let it loose.

Although these methods are meant to be funny, they are also undeniably very memorable ways to spread awareness for a church around a city. The marketing principle here is that very unique advertising gets attention. It can cut through the clutter of thousands of mundane advertisements and leave a lasting impression.