Trend Hunter recently reported on a new advertising campaign by Yell.com that will equip twenty-five buses in New York City with GPS advertisements that change depending on the location of a bus.
If this advertising technology catches on, imagine how effective your church could be in reaching the diverse subcultures in your community. The zip code where 60% of the households are single parents could have a message tailored specifically to their needs. College campuses would have a message tailored for their needs. Imagine advertising your church on one bus route but being able to reach every subculture along the way.
Neat stuff.
Love this idea because it underscores the narrowcasting potential that technology offers us as way to address niche markets and unique demograhic sections that the mass media was never able to accomplish with “broad”casting.