Free Gasoline Brings in Guests, Builds Your Brand, and Gets Publicity
We’ve discussed before the effects of high gas prices on society. It is a problem facing any American with a set of car keys, which is why more and more churches are ministering to those needs with free gasoline.
As Outreach
In January and April 2006, Mosaic Church (Charlotte, NC) simply gave away gas to bless their community. For their April free gas event, they reserved nine pumps at a local gas station, each set to cut off at $15 until they hit a total of $2500. Their team of volunteers wearing green Mosaic Church t-shirts
- pumped gas
- washed windows
- handed out cookies
- directed traffic
- and advertised the event with signs at the road
Before the event, they sent out press releases to radio and television stations which garnered publicity several times. They also used the event as an opportunity to advertise their Easter service by attaching a banner to the side of a Jeep. Best of all, this kind gesture is sure to build a positive brand image of Mosaic Church in their community.
As an Incentive for Guests
In May 2006, The Crossing Community Church (Chandler, AZ) gave away $10 gas cards to first-time guests for the entire month. Before the promotion, their congregation averaged 85 to 90 people, but they saw it increase to about 140 for the month. They also were interviewed by four television news channels, radio programs, several newspapers, and were highlighted by Church Executive.
In September 2005, Clearview Community Church (Sioux City, IA) gave away free gas to first time visitors. They sent out a press release and attracted 19 families to come visit their church. They also got mentioned in an article from The New York Times.
Special thanks to Church Marketing Sucks for highlighting the efforts of Clearview Community Church and The Crossing Community Church.
