Service Branding: How To Brand & Promote Your Easter Service
Easter service is one of the biggest events of the year for most churches, when church attendance spikes through the roof for this special event. With such an opportunity to witness and minister to communities around the world, churches strive to make Easter service a memorable time for all churchgoers, existing members and new visitors, alike. That’s why pinpointing and branding your Easter service theme has such a priority with church leadership teams, months before the Easter service takes place. But what does this process need to look like and what does a church need to do in order to develop an Easter service theme that stands apart from the rest?
What is branding?
First, let’s explain what branding means for a church. Branding is the identity and association that people tie with your church. Things like your church logo, church facilities, pastors and leadership, and promotions and communications all play a part in forming your church’s “brand” that shapes the perception of your church.
What is service branding?
Service branding is the terminology used when we take the principles of branding and apply them to individual services or sermon series in order to give each service or sermon series its own unique identity.
What Benefits Are There in Branding Your Church Service?
Maximize outreach – Branded visuals can be used to promote services in advance and grab the interest of passersby who see a well-placed flyer or website visitors that see a banner image on your site.
Increase engagement with your message – Adding visuals and dynamic elements to your message builds a stronger connection between the speaker and listener to hold the congregation’s attention.
Increase message retention – Engaging your visitors with a branded identity, especially for special events like Easter service or over a longer period of 4-6 weeks for a sermon series, means that the message has a better chance of staying engrained in your congregations’ memories.
How to Brand Your Easter Service Theme
Follow these steps to develop and brand your Easter service theme:
- Create a title – Come up with a title that will connect with your Easter sermon and give an idea of what the sermon will focus on.
- Add a tagline – Clarify your title with a tagline to give a bit more detail about your Easter message.
- Plan and design your graphics – Decide on the design or imagery you plan to use to reinforce your Easter service message. Also, decide what graphics and materials you plan to use (e.g. sermon slides, video loops, mini movies, website and social media graphics, etc.)
- Consider your environment – Take time to consider your visitors’ journey from the parking lot to their seats. What will they see, hear, interact with? Think of what needs to be visible at the entrance and which volunteers to recruit to greet, usher, and answer visitor questions as they come in. What does the sanctuary or amphitheater look like? What about the stage? Is there décor or lighting that can be used to coincide with your branding?
- Tangibles – Think of what you can give to your visitors as they come in. A church bulletin is a common, practical resources that can introduce the branding and give information about your church. What about a visitor’s packet with more resources?
Branding & Promotion Timeline
Once you have a plan in place, it’s time to start scheduling the process and creating a timeline for things to get ready.
Begin by deciding on the sermon series focus and creating an outline and timeline for when you plan to start teaching your sermon series.
Come Up With A Title
Think of a title (and maybe even subtitle) for your Easter service theme that is thought-provoking and sums up the main topic or focus of your sermon.
Make Your Designs
Gather and produce all the graphics and materials that you plan to use to reinforce the Easter service theme and draw out plans for stage design and decoration.
Begin Promoting Your Easter Service (6 Weeks in Advance)
About 6 weeks before your Easter service, start getting the word out about it through the church emails and newsletter to let your members know.
Announce Easter Service In Your Church (4 to 6 Weeks in advance)
For special events, like your Easter service, give your church at least 4 weeks notice to let them know opportunities to serve and volunteer, as well as make plans to invite others. It’s best to include reminders each week, leading up to the event, as well.
Decoration & Stage Design (1 Week in Advance)
As , you’ll typically just have the week in between to do your church decorations, signage, and stage design setup. Consider putting a team of committed volunteers together on this to help with tear down and set up on a specific day of the week when transitioning your sermon series.
Using Your Easter Service Brand to Promote Your Church
Include in Your Announcements
Use the branding in your announcement slides and materials to promote your upcoming sermon series, beforehand.
Share visuals with your branding design on your website, social media, email newsletters, and any other web-based channels. Use boosted posts and ads with the design to increase engagement.
Print & Post
Print out flyers, bulletins, signage, banners, and materials to post around your church campus and community to promote your sermon series.
Keep It Consistent
Graphics and visuals don’t have to look exactly the same, but ought to maintain visual consistency with imagery, colors, and fonts where they can so it all connects together.
Make Your Brand Move
Add life and character to your visuals by making use of video where you can with loops, recordings that feature the brand as a title screen, and anywhere it might be appropriate.
Equip Your Congregation
Don’t leave your congregation out of the loop. Make shareable resources and encourage them to invite others. Give them printed handouts, create social posts with encouragement to share, and give digital resources and flyers in your emails.
Sharefaith Academy Easter Service Branding Webinar
To learn more about branding your church Easter service theme, be sure to watch this special Sharefaith Academy webinar that was hosted on Easter service branding.