Discovering Your Brand
Church Relevance’s December 2006 newsletter, Discovering Your Brand, has been added to the site.
In many cases, branding refers to an organization’s logo, but a logo is not a brand. Rather, it is a symbol of the brand.
Branding actually goes much deeper than design and marketing and is a representation of the unique personality of your church. It should take into account your church’s calling, strengths, and core values. In fact, your church’s brand should be communicated at every touch point your with your congregation and community.
But before you can successfully communicate your brand, you must first be able to understand and explain what it is. If you need help discovering your brand, ask yourself the following 18 questions:
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