Last month, Cory Miller, the communications director at Quail Springs Baptist Church (Oklahoma City, OK), shared 8 tips on how to boost church communications with better copywriting. A summary:

1. Answer the “who, what, when, where, why, and how” questions.
2. Drop abbreviations and synonyms.
3. Include building floor plans.
4. Contact information should be obvious.
5. Cost and deadline information are important too.
6. Coolness should take a backseat to communicating effectively.
7. Think like a guest when writing your event information.
8. Be accurate and trustworthy.

Learn to reflexively consider these tips each time you sit down to write promotional copy for your church. You will find that they polish your writing for much more effective communication.