College Papers May Be a Golden Key to Reaching Students
Advertising on Facebook isn’t the only way to reach college students. Your church may want to consider advertising in the college paper too.
The Boston Globe reports that according to a survey conducted by Student Monitor:
- 76% of the 6 million full-time US undergraduates read their campus papers at least occasionally.
- 38% of students regularly read an online edition of their campus paper, and they spend an average of 19 minutes doing so.
- While students watch an average of 10 hours of TV a week, they spend 15 hours a week online.
In fact, this advertising medium is so promising that a subsidiary of MTV bought College Publisher which hosts the largest network (roughly 450) of online college newspapers in the world.
The article also states:
While in college, many students will make major first-time purchasing decisions — cars, insurance, electronics — a market advertisers covet.
And it’s not just purchasing decisions, this is also a time when many students will form religious opinions, perspectives, and beliefs that will influence them for the rest of their life. Advertising in college papers looks like a very promising opportunity for college ministries to reach students.
Special thanks to YPulse for referring the article.
