Advertising on Facebook isn’t the only way to reach college students. Your church may want to consider advertising in the college paper too.

The Boston Globe reports that according to a survey conducted by Student Monitor:

• 76% of the 6 million full-time US undergraduates read their campus papers at least occasionally.
• 38% of students regularly read an online edition of their campus paper, and they spend an average of 19 minutes doing so.
• While students watch an average of 10 hours of TV a week, they spend 15 hours a week online.

In fact, this advertising medium is so promising that a subsidiary of MTV bought College Publisher which hosts the largest network (roughly 450) of online college newspapers in the world.

The article also states:

While in college, many students will make major first-time purchasing decisions — cars, insurance, electronics — a market advertisers covet.

And it’s not just purchasing decisions, this is also a time when many students will form religious opinions, perspectives, and beliefs that will influence them for the rest of their life. Advertising in college papers looks like a very promising opportunity for college ministries to reach students.

Special thanks to YPulse for referring the article.