Designer David Airey recently shared four critical elements that can be seen in every great logo design and should be present in your church’s logo.

1. It must be describable.
2. It must be memorable.
3. It must be effective without the use of color.
4. It must be scalable (i.e., effective when scaled down to an inch in size).

Related Reading:
- Discovering Your Brand
- 7 Truths About Your Church’s Logo
- How Often Should a Church Change Its Logo?