Church Communications Coaching by Sayge Resources

Kent Shaffer —  January 15, 2013

Surprisingly, there is a lack of affordable church communications training materials. Yes, there are consultants and coaching programs available if you have a hearty enough budget. And yes, there are plenty of books and blogs discussing the principles of church communications. But there is a great need for low-cost solutions that teach you how to put the principles into step-by-step practice.

At least until now…

Recognizing the need for communications coaching that any church can afford, Tim Peters, a church consultant and former church communications director, created Sayge Resources.

Sayge Resources┬áis an affordable, 12-month coaching plan that teaches church leaders how to excel at 12 key areas of church communications. It is a simple yet big idea that I’ve heard many wish for in recent years. Each month, Sayge Resources sends you a coaching video, comprehensive ebook, hands-on application tools, and access to a private online community.

Tim passionately admonishes that church communications matter because what the church communicates matters. It is more than logos and websites. Churches are responsible for how they communicate the gospel, build community, and shepherd people along their spiritual journey.

12 Keys Areas of Sayge Resources

  1. Vision Clarity
    Stay focused on the mission and vision of your church. You must know who you are as a church and where you are going.
  2. Brand Standards
    Brand Standards articulate the mission, values, strategy, and vision of your church as well as keep consistency with your logo, tagline, fonts, color choice, email signatures, phone messages and more.
  3. Communication Strategy
    Understand your audience and then identify the best way of communicating to them. Strategy helps you determine what, when and how you will communicate.
  4. Project Systems
    Systems implement the vision and strategy. The systems that you set in place allow the day-to-day operations to run smoothly.
  5. Social Media
    Using social media extends the influence of your church and can even be used to reach the lost.
  6. Web Essentials
    Your website is more than just information. It is the first impression of your church for an increasing number of visitors.
  7. Guest Experience
    First-time guests come with expectations. Meeting or surpassing these expectations increases the chance they’ll come back and hear more of God’s Word.
  8. Audience Connection
    To connect to your audience, you must understand who they are and how they take in information.
  9. Creative Leadership
    Understanding how to lead creative people and facilitate a creative meeting is important. Equally important is knowing how to interact with leaders above you who lack creativity.
  10. External Marketing
    Churches can learn to communicate in a unique and inviting way and with a long-term strategy.
  11. Storytelling Principles
    Stories move people. Effective storytelling is always more effective than just an announcement.
  12. Volunteer Mobilization
    Your church has a wealth of creative people. Learning to recruit, train, and mobilize them will take you to the next level.

To start your year of church communications coaching, visit SaygeResources.com.

Special thanks to Sayge Resources for supporting Church Relevance by sponsoring this post.

Kent Shaffer

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I live in an RV with my wife and 2 kids and work with OpenChurch.com to help Christians collaborate and build a global Church library of free, open content.