Earlier this month, I met with the team from Clark (formerly Clark ProMedia) to learn about future church needs, how Clark has evolved to meet these needs, and what they have learned in the process.
In the beginning, Clark was a production company creating audiovisual environments for churches, but they realized the best worship environments are created from a seamless master plan that lets the architects, audiovisual team, and worship leaders collaborate. So Clark has rebranded themselves and expanded their services to include everything needed to strategically create environments for pre-launch church plants all the way up to multi-site gigachurches.
Services include strategic facilities planning, development, and management as well as designing performance space, audio visual lighting, acoustics, and multi-site/virtual teaching solutions. They also offer worship leader consulting and online strategy. And for the extremely tech savvy, they are one of the few companies in the world offering holographic telepresence.
Cofounder Houston Clark was kind enough to share three leadership philosophies that have driven their strategy in creating environments for churches of all sizes:
- BE HOLISTIC
Without a seamless big picture strategy, churches can find themselves in a battle with their building. This can lead to the architecture hindering the audio visual needs and neither one being able to best meet the ever-changing ministry needs of the church. Get on the same page. Developing a holistic plan that meets each area’s needs will not only make you more effective but also save you lots of money.
- STAY CURRENT
There is no way to predict the future, but it is wise to be aware of trends that could affect what people need, want, and expect from your church in 5 years. For instance, people in many areas are becoming more locally-focused and interested in community, so Clark spends a great deal of time studying how to create church intimacy regardless the size of a church. Staying current allows you to create environments that are more sustainable since you have a better idea of what the future needs.
- RESPECT THE CONTEXT
Just because a technology exists, does not mean it is right for your church. What you do must fit within the context of your worship environment and church culture. Having a 3D hologram preacher isn’t right for every church, but it is for some. Never do tech for tech’s sake. Always do tech for context’s sake.
Clark helps churches identify and implement the right environment for their unique context. If you want to know how they could help your church, just contact them. They’d love to talk to you.
Special thanks to Clark for supporting Church Relevance by sponsoring this post.