Some may buy popcorn at movie theaters because of tradition, but many buy a buttery tub of movie theater popcorn because they can’t resist the smell. Smell is a very powerful thing.
Citrus awakes. Peppermint stimulates the mind.
Within the past decade, retailers and entertainers have begun to take the power of smell to whole new levels. Last week, USA Today reported that a theater in Japan will synchronize seven different smells to parts of a movie to enhance the experience. The company making it happen is NTT Communication Corp. They have created scents designed to trigger specific emotions, including joy and anger.
Influx Insights adds to this topic by mentioning the work of ScentAir. ScentAir enhances the consumer experience for over 1,000 clients. Their arsenal of over 1,500 smells creates the lush scent of Rainforest for Indianapolis’ Children’s Museum and coconut for the swimsuit department at Bloomingdale’s.
I look forward to when churches discover the potential of scents. Imagine a children’s ministry classroom that smells like its themed decor. Imagine enhancing your sermon not with a visual illustration but a smell. If you have already done so, we would love to hear about it.