All You Need to Know About Internet Ministry Marketing in 72 Questions

Kent Shaffer —  October 21, 2008

Here is the outline from my first session at the Internet Ministry Conference. Stay tuned for the sequel to this session – “Tailored Internet Ministry.”

If you want to have great Internet marketing, ask yourself the following questions.

#1 :: How can I have great Internet marketing?

FUNDAMENTALS / BRANDING

#2 :: What is my brand?
#3
:: What is my ministry’s mission?
#4
:: What are my three most important goals?
#5
:: Who am I called to reach?
#6
:: Who are the most important audiences for me to reach?
#7
:: How do I want to be perceived by each audience?
#8
:: What is unique about my ministry?
#9 :: What are my ministry’s core values?
#10
:: If I could communicate a single message about my ministry, what would it be?

FUNDAMENTALS / BRANDING / LOGO

#11 :: Do I have a good logo?

Example: Church Relevance’s Top Church Logos

#12 :: Is my logo good looking?
#13
:: Does my logo look good in color and in black and white?
#14
:: Is my logo distinctive?
#15
:: Is my logo memorable?
#16
:: Is my logo timeless?
#17
:: Is my logo scalable
#18
:: Is my logo simple?
#19
:: Is my logo communicating my brand?

FUNDAMENTALS / MY AUDIENCE

#20 :: Do I understand the cultures I am trying to reach?

INTERNET MARKETING / TYPES OF PLATFORMS

#21 :: What is my platform for Internet ministry?
#22
:: Should I use a website?

Resource: Internet Evangelism Day’s Church Website Checklist

#23 :: Should I use email?
#24
:: Should I use a blog?
#25
:: Should I use podcasting?
#26 :: Should I use a vlog, vodcasting, or video sharing?
#
27 :: Should I use livecasting?
#28 :: Should I use chat rooms?
#29
:: Should I use forums?
#30
:: Should I use a wiki?
#31 :: Should I use Second Life? (virtual reality)

Example: LifeChurch.tv’s Second Life Campus

#32 :: Should I use Flickr? (picture-sharing)

Example: Church Marketing Lab

#33 :: Should I use Twitter? (microblogging)
#34
:: Should I use Facebook? (social network)
#35
:: Should I use MySpace? (social network)
#36
:: Should I use Virb? (social network)

Example: Junky Car Club

#37 :: Should I use Ning?
#38 :: Should I develop my own social network?

Example: CreativeMYK.com
Example: ROOV.com

#39 :: Should I have a mixture of Internet platforms?

INTERNET MARKETING / MY PLATFORM’S QUALITY

#40 :: Does my platform reflect my brand?
#41
:: Is my platform good looking?

Example: Church Relevance’s Top Church Websites

#42 :: Does my platform have good coding?
#43
:: Is my platform user friendly?
#44 :: Does my platform have good copywriting?
#45 :: Is my platform optimized for search engines?

INTERNET MARKETING / MARKETING YOUR PLATFORM

#46 :: How can I get people to my platform?
#47
:: Am I remarkable?
#48 :: Should I have a marketing campaign?
#49
:: Should I use advertising?
#50
:: Should I use pay-per-click advertising?
#51
:: Should I use Facebook advertising?
#52
:: Should I use free directories?
#53 :: Should I create strategic partnerships?
#54 :: Should I use email?
#55
:: Should I comment on other people’s blogs?
#56
:: Should I network on social networks?
#57
:: Should I create an e-book?

Example: Tim Schmoyer’s “130 Youth Ministry Tips and Ideas”
Example: Chris Forbes’ “Facebook for Pastors”

#58 :: Should I use press releases?
#59 :: Should I contact bloggers?
#60 :: Should I use offline communications?

INTERNET MARKETING / MEASURING SUCCESS

#61 :: Is it effective?
#62
:: Should I use StatCounter?
#63
:: Should I use Google Analytics?
#64 :: Should I use Compete?
#65 :: Should I use Crazy Egg?
#66 :: Should I use Technorati?
#67 :: Should I use FeedBurner?
#68 :: Should I use Google Alerts?

INTERNET MARKETING / THE BIG PICTURE

#69 :: What would this all look like?
#70 :: Do I need to change anything?
#71 :: Do I need to change anything?
#72 :: Do I need to change anything? (because this is a neverending question)

Kent Shaffer

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I live in an RV with my wife and 2 kids and work with OpenChurch.com to help Christians collaborate and build a global Church library of free, open content.

4 responses to All You Need to Know About Internet Ministry Marketing in 72 Questions

  1. Thanks for the great tips at the conference, Kent!

  2. Hi Kent

    Hoping this was recorded and will be online again this time.

    Blessings

    Tony

  3. That’s a great list of all the options available (#46-68). There’s certainly no shortage of great options. What would be even more helpful would be to identify pros & cons, or even just brief concepts about what each of these options might provide to a ministry organization.

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