churchrelevance.com

Here is the outline from my first session at the Internet Ministry Conference. Stay tuned for the sequel to this session - “Tailored Internet Ministry.”

If you want to have great Internet marketing, ask yourself the following questions.

#1 :: How can I have great Internet marketing?

FUNDAMENTALS / BRANDING

#2 :: What is my brand?
#3 :: What is my ministry’s mission?
#4 :: What are my three most important goals?
#5 :: Who am I called to reach?
#6 :: Who are the most important audiences for me to reach?
#7 :: How do I want to be perceived by each audience?
#8 :: What is unique about my ministry?
#9 :: What are my ministry’s core values?
#10 :: If I could communicate a single message about my ministry, what would it be?

FUNDAMENTALS / BRANDING / LOGO

#11 :: Do I have a good logo?

Example: Church Relevance’s Top Church Logos

#12 :: Is my logo good looking?
#13 :: Does my logo look good in color and in black and white?
#14 :: Is my logo distinctive?
#15 :: Is my logo memorable?
#16 :: Is my logo timeless?
#17 :: Is my logo scalable
#18 :: Is my logo simple?
#19 :: Is my logo communicating my brand?

FUNDAMENTALS / MY AUDIENCE

#20 :: Do I understand the cultures I am trying to reach?

INTERNET MARKETING / TYPES OF PLATFORMS

#21 :: What is my platform for Internet ministry?
#22 :: Should I use a website?

Resource: Internet Evangelism Day’s Church Website Checklist

#23 :: Should I use email?
#24 :: Should I use a blog?
#25 :: Should I use podcasting?
#26 :: Should I use a vlog, vodcasting, or video sharing?
#27 :: Should I use livecasting?
#28 :: Should I use chat rooms?
#29 :: Should I use forums?
#30 :: Should I use a wiki?
#31 :: Should I use Second Life? (virtual reality)

Example: LifeChurch.tv’s Second Life Campus

#32 :: Should I use Flickr? (picture-sharing)

Example: Church Marketing Lab

#33 :: Should I use Twitter? (microblogging)
#34 :: Should I use Facebook? (social network)
#35 :: Should I use MySpace? (social network)
#36 :: Should I use Virb? (social network)

Example: Junky Car Club

#37 :: Should I use Ning?
#38 :: Should I develop my own social network?

Example: CreativeMYK.com
Example: ROOV.com

#39 :: Should I have a mixture of Internet platforms?

INTERNET MARKETING / MY PLATFORM’S QUALITY

#40 :: Does my platform reflect my brand?
#41 :: Is my platform good looking?

Example: Church Relevance’s Top Church Websites

#42 :: Does my platform have good coding?
#43 :: Is my platform user friendly?
#44 :: Does my platform have good copywriting?
#45 :: Is my platform optimized for search engines?

INTERNET MARKETING / MARKETING YOUR PLATFORM

#46 :: How can I get people to my platform?
#47 :: Am I remarkable?
#48 :: Should I have a marketing campaign?
#49 :: Should I use advertising?
#50 :: Should I use pay-per-click advertising?
#51 :: Should I use Facebook advertising?
#52 :: Should I use free directories?
#53 :: Should I create strategic partnerships?
#54 :: Should I use email?
#55 :: Should I comment on other people’s blogs?
#56 :: Should I network on social networks?
#57 :: Should I create an e-book?

Example: Tim Schmoyer’s “130 Youth Ministry Tips and Ideas”
Example: Chris Forbes’ “Facebook for Pastors”

#58 :: Should I use press releases?
#59 :: Should I contact bloggers?
#60 :: Should I use offline communications?

INTERNET MARKETING / MEASURING SUCCESS

#61 :: Is it effective?
#62 :: Should I use StatCounter?
#63 :: Should I use Google Analytics?
#64 :: Should I use Compete?
#65 :: Should I use Crazy Egg?
#66 :: Should I use Technorati?
#67 :: Should I use FeedBurner?
#68 :: Should I use Google Alerts?

INTERNET MARKETING / THE BIG PICTURE

#69 :: What would this all look like?
#70 :: Do I need to change anything?
#71 :: Do I need to change anything?
#72 :: Do I need to change anything? (because this is a neverending question)