churchrelevance.com

iMedia Connection has a list of 3 steps to reach millennials with interactive marketing. Here is are some highlights that I have tweaked for readability:

1. Get their attention.
   • They like to think, talk and work on things that are centered around themselves and their interests. So to get their attention, your campaign needs to be relevant to whatever content they are interacting with.
   • They want to interact with you on their terms.
   • Millennials don’t mind advertising but it is important to find a way to advertise with them, not to them.
   • Make sure that your ads enhance the user experience rather than interrupt.
2. Get them interested.
   • Introduce yourself and your brand. Let them know who you are.
   • Let them talk back.
   • You have to be just as hip and with the times as they are.
   • They are going to research your ministry whether you are speaking about it or not. The best way to get them educated about your ministry is to blog about it.
3. Take the lead.
   • Keep them engaged, informed and coming back for more.
   • Offer as much content as possible but also diversify your approach.
   • Stay on top of what they are saying about your brand and respond to them.
   • Make sure you speak to them as the informed and mature individuals they believe themselves to be.

By no means is this a comprehensive list, but it is a great starting point if your ministry is looking to reach young adults.