3 Reasons Churches Should Offer Online Giving

Kent Shaffer —  November 6, 2012

Online giving has become quite popular for many churchgoers, but there are still quite a few church leaders hesitant about offering it to their congregations.

We live in a society plagued by debt and fleeting self-restraint, so it is understandable that many ministers are reluctant to encourage credit card giving. If they do, are they undermining their theological convictions and biblical principles? And if they do, can their church afford the additional costs of credit card processing?

3 Reasons for Online Giving

Fortunately, Active Faith’s ServiceU has spent years listening to ministers’ concerns and studying the real effects of online giving. Here are a few insights they’ve picked up along the way:

  1. Online or Else
    There are emerging demographics that rarely give any way but online. Young adults are the lion’s share of them and are increasingly managing their lives online – banking, bills, friendships, giving. At a time when the Church is losing many of its young people, avoiding online giving will only further cut the diminished contributions. At the same time, these digital lifestyle shifts are also steadily creeping into the habits of older generations.
  2. Online Reduces Risk
    Churches often don’t realize the risk (errors or fraud) inherent in manually processing the offering. Some might say, “If it ain’t
    broke, don’t fix it.” Of course, that works until it doesn’t. Unfortunately, fraud is a real threat to churches today.
  3. Online Saves Time & Money
    Manually-processed gifts also take considerably more time than online’s automated processing. While online giving does charge a processing fee, it almost always is far cheaper than the amount of wages paid to staff to manually process giving.

FREE Ebook answering 9 Questions about Online Giving

Of course, there are many more questions than just these 3 areas. To continue the discussion, ServiceU has been kind enough to create a free ebook – “9 Questions You’re Already Asking About Online Giving”. In this ebook, you’ll learn:

  • What online giving is and is not.
  • How you can customize the online giving experience.
  • How to introduce the option to your church, what objections to expect, and how to respond to them.
  • How to leverage the technology for more than just tithes and offerings.
  • And more.

Download it now.

Special thanks to ACTIVE Faith for supporting Church Relevance by sponsoring this post.

Kent Shaffer

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I live in an RV with my wife and 2 kids and work with OpenChurch.com to help Christians collaborate and build a global Church library of free, open content.