Church Relevance’s February 2007 newsletter, 3 Fundamental Rules of Church Marketing, has been added to the site.

In church marketing, the right choices can be a catalyst for growing your church and creating bigger impacts with the people you want to reach. Although the best choice is not always clear, you can be prepared by learning fundamental principles such as the following three rules:

Rule #1 :: Don’t begin with marketing.

Instead of rushing off to purchase advertisements and print postcards, pause and consider your church’s marketability. Ask yourself, “Is my church worth marketing? Is there anything about your church that would dissuade guests from returning? Are your facilities clean and well-maintained?  Are your volunteers and staff friendly and well-trained? Are the sermons boring and lacking meat? The quickest way to kill a bad product is with good marketing. In contrast, quality products thrive even without marketing. Word of mouth will often carry them to success, and the same is true for your church. Marketing may get people through the door, but marketability is the key to guest retention. As with anything, practice it in moderation. Don’t nitpick and focus too much on excellence. Simply put, be sure you always offer guests a positive church experience and keep challenging yourself to improve that experience.

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