A recent eMarketer article shares a fascinating comparison of daily media usage from three different age groups of tweens and teens in 2005.
Average Television Consumption (hrs:mins)
(TV, videos, DVDs)
- 3:17 per 8-10 year old
- 3:16 per 11-14 year old
- 2:36 per 15-18 year old
Average Video Game Consumption (hrs:mins)
(console, handheld)
- 1:05 per 8-10 year olds
- 0:52 per 11-14 year olds
- 0:33 per 15-18 year olds
Average Music Consumption (hrs:mins)
(radio, CDs, tapes, MP3s)
- 0:59 per 8-10 year old
- 1:42 per 11-14 year old
- 2:24 per 15-18 year old
Average Online Consumption (hrs:mins)
- 0:37 per 8-10 year old
- 1:02 per 11-14 year old
- 1:22 per 15-18 year old
This research makes it easy for us to see that older elementary school children watch more television and play more video games than high school students, but high school students listen to more music and use the Internet longer.
By high school, video game usage is cut in half and Internet usage is doubled. And in an even greater contrast, high school students listen to 2.5 times more music than they did at the end of elementary school. Television consumption only slightly dips.
What does this mean to the church?
Children’s ministers can find great insight into kid culture by learning what television programming and video games are most popular with 8-10 year olds. These are the media channels that predominantly influence this age group.
And youth ministers should pay close attention to what music and online activities are popular with their senior high students. Middle school is a bridge between the two with media consumption sharing similarities with both the younger and older consumers.