Growing up most church t-shirts I saw were simply wearable souvenirs commemorating the last youth retreat or something you attended. While this souvenir approach isn’t going away, the potential of a custom church t-shirt has grown to be a valuable tool used for identification, security, professionalism, and promotion.
Let’s look in depth at these 4 areas, sizing tips, and the benefits of using water based printing like Real Thread.
The larger a church grows the more important it is that attendees are able to identify who can help. Using custom t-shirts helps attendees more easily identify who can answer questions or assist them. This works well for big events, children’s ministry, first-time guests, and emergency situations. A uniform, particularly in a less common color, lets people scan the crowd and instantly know who’s in charge. Or in the case of a youth ministry doing community service, a unified t-shirt lets leaders identify and keep track of their students. But be careful not to get a shirt color that pops at the expense of nobody wanting to wear it.
Security & Professionalism
Particularly in children’s ministry, custom t-shirts provide an extra layer of security. Although improbable, there are rare cases where a predator or parent in a custody battle might try to fake looking a children’s ministry worker. This is easy to do with handwritten, self-adhesive nametags, more difficult with custom printed worker nametags, and very difficult with a custom t-shirt and nametag for workers. Having layers of security is a deterrent in itself. A children’s worker uniform also communicates a sense of control and safety, which is comforting to parents.
Custom t-shirts also provide terrific security and professionalism for church production crews. Behind the scenes of worship services are audio, video, lighting, and stage workers orchestrating the little details and the big picture. While valuable, their role is one to go unnoticed. A black shirt with gray lettering is an excellent way to blend into the shadows while still providing a uniform that says you’re allowed to be running around backstage.
A custom t-shirt is a compelling walking billboard when used well. It is a tool worth considering but only with caution. The challenge with using a shirt to build awareness is that the wearer himself will actually influence the message for better or worse. It is a similar effect to churches using window stickers on cars – it builds awareness but coupled with negative feelings if a driver is a jerk. So take care in choosing who will represent you as a walking diplomat.
When printing church t-shirts, be sure to get the right sizes of shirts. Going one size fits all by getting all XL shirts for your children’s ministry workers isn’t a good strategy. I’ve seen it done, and it leaves a large portion of your team frustrated that they have to wear a poncho each time they serve. Ideally you can ask each individual what size they prefer, but in the case of unknowns, consider using a tool like Real Thread’s shirt size calculator.
Water Based Printing
Lastly, consider using water based and discharge inks for printing your custom t-shirts.
Traditional t-shirt printing uses plastisol inks that print a plastic ink over the fabric, which limits breathability and is prone to cracking. Water based inks sink into the fabric leaving a long-lasting print that is still vibrant but also breathable, doesn’t crack, and is free of toxic chemicals.
Best of all, water based printing doesn’t have to cost more. Real Thread is streamlined and large enough to be able to offer clients like churches, Google, and VSCO rates on water based printing that are competitive with shops using the cheap plastisol inks. Real Thread has a 15,000 square-foot warehouse in downtown Orlando that handles everything from customer support to product creation under one roof. They’re actually one of the only exclusive water based and discharge ink screen printers in the world.
But where it really gets cool is Real Thread offers specialty printing services like glow in the dark ink, over zipper printing, 4 color processing, tag printing, foil, inside out printing, tonal printing, burnout, and about 90 ink colors.
So the next time you need some custom church t-shirts, remember: design well, print well.
Special thanks to Real Thread for supporting Church Relevance by sponsoring this post.